In the ever-evolving world of business and social media, 2024 brings forth a shift towards more personal connections and genuine interactions. This year, the focus is on the humanization of brands, allowing audiences to delve deeper into the personalities behind businesses.
It’s time to say goodbye to the tired and hello to the truly transformative. Here’s a breakdown of what’s in and out for business practices in 2024.
What’s In?
- In-Person Activations:
The desire for real, tangible connections. While online interactions are valuable, there’s an increased longing for in-person engagement. Consider hosting events, workshops, or meetups fostering genuine, tangible connections is a priority. - Ethical Use of Data:
With data being a powerful tool, responsible usage is paramount. Respecting user privacy and safeguarding data is not just a legal requirement but also earns trust. Transparency in data collection and use is non-negotiable. - Journey Content Over Education:
Share experiences over mere tips. Instead of providing lists and how-to guides, focus on narrating your journey. Showcase personal achievements and offer insights gained through your experiences. Sharing personal accomplishments, struggles, and growth stories is key in engaging and inspiring your audience. - Consistency and Delegation:
Consistency is the cornerstone of success, but it’s equally vital to avoid burning out by working 24/7 in the business. Delegating tasks, setting achievable goals, and focusing on personal and professional growth are paramount for sustainable success. - Adaptation to Emerging Technologies:
Keeping up with technological advancements is crucial. Integration of AI, AR/VR, and voice search into marketing strategies can offer a competitive edge and enhance user experiences.
What’s Out?
- Comparison:
No more comparing yourself to others. The culture of comparing oneself to others, especially on social media, is fading. The focus is on your unique journey. Avoid the trap of comparing your progress with others on social media.
Authenticity shines brighter than comparisons, fostering genuine connections and individuality. - Overuse of Automation:
While automation streamlines processes, excessive use can lead to impersonal interactions. Balance automated tasks with genuine human engagement. - Prioritising Quantity Over Quality:
Floods of content can overwhelm audiences. Focus on creating quality, relevant content rather than bombarding with excessive, low-value material. - Solely Educational Content:
Supplement educational content with personal stories and experiences for deeper engagement. The era of “three tips” and “five ways” is making way for personal stories and experiences. - Waiting for the Perfect Moment:
Procrastination in anticipation of the “perfect moment” is outdated. Taking action now and embracing imperfections is the new mantra for progress and growth. - Solely Relying on a Single Post:
Success isn’t dependent on a single post, It’s about the collective brand identity. A single post won’t make or break your business. Focus on building a consistent brand image through collective efforts. - Short-Term Gains Over Long-Term Relationships:
Prioritising short-term gains at the expense of customer relationships hurts sustainability. Building trust and loyalty fosters long-term success.
Remember, the best marketing tactics are those that resonate with your audience. Focus on building genuine connections, sharing your journey, and fostering a sense of community.
In conclusion, 2024 needs a shift toward genuine connections, personalisation, and the power of storytelling in business and marketing strategies. Embrace authenticity, share your journey, and focus on sustainable growth to thrive in this evolving landscape.
Let the team of Marquea would love to help you build your business online. Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
