Instagram has become a popular social media platform, with over 700 million monthly active users worldwide! But how do you build your following on this social media site? More importantly, how do you keep people interested in your posts? Check out this blog post to learn more about Instagram SEO, and some ways of increasing your reach.
What is Instagram SEO?
Instagram SEO means optimizing your Instagram content to be discovered in search results. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list.
Just like with any other social media platform, there are ways to optimize your content and profile on Instagram to make sure you’re being seen by the right people.
How To Increase Your Reach On Instagram?
1. Use relevant keywords in your bio and captions
Your bio is one of the first things people see when they visit your profile, so make sure it’s optimized with relevant keywords. This will help people find you when they’re searching for those terms on Instagram.
Keywords in captions also play an important role in how Instagram ranks content in relevant search results. Hence, Write Descriptive and Keyword-Rich Captions for better reach.
2. Use hashtags strategically
Hashtags are a great way to get your content seen by more people. When choosing hashtags, be strategic about it – don’t just use popular ones that have nothing to do with your content. Instead, choose ones that are relevant to your niche and content.
When you use relevant hashtags, you’re more likely to show up in searches for those terms, which means more people will see your content. But beware of using too many hashtags – a few well-chosen ones will do the trick.
3. Post quality content regularly
This one is important for all social media platforms, not just Instagram. If you want people to keep coming back to your account.
Another great way to increase your reach is to post interesting and engaging content. If people enjoy what you’re posting, they’re more likely to share it with their followers.
4. Popularity signals
Content that’s already popular is most likely to rank high within the search results. Instagram determines popularity based on the factors like number of clicks, likes, shares and follows for an account, hashtag, or place.
5. Best Time For Posting on Instagram
No matter what industry you’re in, chances are your customers or clients are active on Instagram. The platform has become a powerful marketing tool for businesses large and small, and if you’re not utilizing it to its full potential, you could be missing out on a lot of business.
Timing is everything when it comes to social media. If you want your content to be seen by as many people as possible, you need to post your content in the time that best reaches your audience.
To serve this you can also make use of social media automation tools like Buffer, Hootsuite, Later etc., for scheduling posts on various social media platforms.
6. Add alt text to images
Alt text on Instagram is simply like ALT text on the web. It’s a text description of a picture or video that creates the content accessible to those with visual impairments. It also provides an outline of the content just in case the image itself fails to load.
Instagram alt text also has the advantage of helping Instagram better understand what’s in your content, and therefore better understand whether it’s relevant to a specific search.
7. Connect with the right influencers
Influencers have authority in specific niches as a direct result of their passion and expertise. They have hundreds of thousands of followers whose interests align with their niche. So partnering with the right influencers, which is also known as Instagram Collabs can be highly effective in increasing reach for your brand.
8. Keep tabs on your progress
Tracking your analytics to see what’s working and what’s not will help you polish your Instagram SEO. Make sure of the following things:
- Did our changes make a difference in the metrics?
- Did the changes impact discoverability?
- What could we improve to get more visibility?
Make the most of the above Instagram SEO tips and start improving your discoverability on Instagram.
Our expert team would love to help your business grow! Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
